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HELPING YOU TRANSFORM YOUR HEALTH AND FITNESS GOALS BY WORKING SMARTER NOT HARDER  

Thrive

We want to see you thrive on the information and education we give you

Unleash

Unleash what you have learnt into your everyday living

Flex

Flex the newest best version of yourself

You are enough (heck, you are more than enough)

A LITTLE ABOUT US

Hi, we are Samantha and Brendan Kelly from Newcastle in NSW. Through our younger years we were both very active and always involved in sports or some sort of physical and competitive activity.

For Sam it was dancing, gymnastics and aerobics where she even proudly represented Australia at Worlds in Adelaide in 2006.

For Brendan it was footy, running, triathlons and bike riding.

We met at a small gym where we were both training for a bodybuilding and fitness competition. Since we have been together we have continued to compete in bodybuilding, bikini, fitness and powerlifting. We got married in 2014 and have since then had two beautiful kids who are our absolute world. We worked in careers that we were not overly passionate about and then an amazing opportunity completely changed our mindset. It brought us back to our passion and our first ever shared interest, which we are very excited about.

Our Mission

Thrive ~ Unleash ~ Flex

Our mission is to help individuals and couples to improve their life on as many levels as possible. We want to use a natural, holistic, and balanced approach to create and teach our clients how to achieve a long term, manageable lifestyle, not just a quick fix or a program that just gives fast results that are not maintainable. We want to help people feel better, think better, love their bodies, improve, or completely revolutionise their mindsets and maybe even give couples who may have drifted apart in some way a common interest and life goal that they can achieve together. We are passionate about combating the poor lifestyle induced diseases, ailments and conditions that plague our society.

HOW WE CAN HELP YOU THROUGH

WHAT WE DO

The first step is the most important. It is the most crucial and the most effective as it will initiate the direction you have chosen.

T H E  B E S T  F O R  T H E  B E S T

OUR TEAM

Samantha Kelly
Owner / Head Coach

I’m Sam Kelly


I am a Personal Trainer, Sports Nutritionist and Health & Wellness Coach.

I am the Founder of TUF Fitness, a company dedicated to helping you work Smarter NOT Harder on your health and fitness goals.

More about Samantha Kelly

I have always been active and into sports ever since I can remember. I started dancing when I was 3 years old and from there branched out into gymnastics which I competed at a state level. From there I tried my hand at Aerobics where I represented Australia on the world stage coming home with a bronze medal.

After a couple years off sports in my early 20's I went to check out a gym that did competition preps for bodybuilding competitions. I fell in love with the gym after my first training session and funnily enough, this is where I met Brendan. He was training in the gym and also helping out training clients. I did my first comp in March 2012 and then did another 2 after that competing in bikini and fitness model categories. Not long after my first comp Brendan and I started dating.

Moving forward to now, we’ve been married for 7 years and have 2 beautiful kids together.

This is where TUF was created. We were in lockdown and able to spend more time with each other. We got to reignite our first common passion of training together and we want to share that with you.

Here you will find fitness programs for women, men and couples. Education in all things nutrition, mindset coaching and community support.

This is going to be epic and I can’t wait to share this journey with you.

Don’t wish for it, Work for it

Sam your personal training sessions are unique. Always something different and always challenging. Not to mention your high energy and positive personality. I love our sessions together.

Renee

Client

I love your sessions Sam, they are unique and everyone is different. I push myself when I do your training.

Elhanna

Client

My motivation and passion for the gym has flourished since doing PT with you.

Amber

Client

Testimonials

There are no Shortcuts. Everything is Reps, Reps, Reps

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